By virtue of Crown Equipment Corporation's long-standing use of the color beige on its award-winning line of material handling equipment, this color has come to be recognized throughout the industry as a hallmark of Crown's product line. Crown’s distinctive beige color is a registered trademark in the United States, Canada and Australia in connection with Crown's family of pallet trucks and lift trucks.

The registration of Crown's beige color represents the company’s many years of innovation, growth and most importantly, consistent quality. The color has made Crown trucks among the most recognizable products in the world. As its product line continues to evolve, Crown's customers can look forward to seeing its signature color on all of the best in material handling equipment.

About Crown Equipment Corporation

Crown is the number one brand of electric lift trucks in the United States and the sixth largest lift truck manufacturer in the world. Crown’s award-winning line of lift trucks has earned a reputation for exceptional product design, engineering and manufacturing. From the smallest hand pallet truck to the highest lifting turret truck, Crown seeks to provide users with safe, efficient and ergonomic lift trucks that lower total cost of ownership and maximize uptime. Headquartered in New Bremen, Ohio, Crown manufactures lift trucks that are sold throughout the world.