The Jungheinrich Group is one of the world's leading suppliers of industrial trucks, warehousing technology and materials flow technology. In Europe, Jungheinrich is the Number 1 supplier of warehousing technology. Since 1953, the Group, which has its headquarters in Hamburg, has been offering forklift-based products and services designed to get things moving for industrial customers.

Global distribution flows are on the increase: the transport sector is dominated by a high level of mobility and flexibility - with the result that made-to-measure, all-round solutions are rapidly replacing classic product ranges. Jungheinrich's response to this development has been the introduction of a modern, broadly-based array of products underpinned by an outstanding range of services.

The Jungheinrich Group produces in six European plants: our Norderstedt plant, located in Hamburg's green belt; the Lüneburg plant, also close to Hamburg; our plant in Argentan in Normandy; in Leighton Buzzard, England (until mid-2004); in Leganes by Madrid; and our Bavarian plant, Jungheinrich Moosburg GmbH.

Jungheinrich's direct sales network in Germany comprises 20 sales/distribution centres and subsidiaries. We have sales and service companies in a further 24 countries, and operate dealer distribution networks in a number of countries, including Australia, South Africa and China. In Europe alone there are over 100 Jungheinrich centres, covering the continent from Iceland to Turkey, and from Finland to Portugal.

Jungheinrich offers a close-knit after-sales service network: highly-qualified Jungheinrich service engineers guarantee the high availability of our forklifts. Two spare parts logistics centres offer "in-night" shipping of spare parts, i.e. guaranteed delivery of parts during the night from Norderstedt throughout Germany, Denmark and the Benelux countries; and from Lahr near Offenburg throughout France, Austria, Switzerland and Italy

Jungheinrich has developed a brand positioning that focuses even more on the success of our customers. The company paved the way for this repositioning by its courageous and future-oriented concentration on a single brand - Jungheinrich - and by creating highly effective direct sales channels. To tie in with the company's 50th anniversary we have driven the brand position even further forward and have refocused all advertising measures. All these efforts have one goal: to convince the customer that Jungheinrich is a valuable partner.

Jungheinrich has developed a brand position, which places customers' success even more in the limelight than before. The company with its brave and future-oriented concentration on one single brand - Jungheinrich - and direct distribution created the basis of this new positioning. To celebrate its 50th anniversary, the company has further developed its brand positioning and given its advertising appearance a new direction. And all of this with one aim in mind. Customers should be convinced: Jungheinrich - well worthwhile.