At CeMAT ASIA 2024, BOLZONI Group attracted a lot of attention with its excellent technology and innovative products. During the exhibition, China Forklift.com had the honor to interview the Chief Executive Officer (CEO) of BOLZONI, Mr. Marco Rossi and discussed in depth how BOLZONI maintains its brand consistency and high quality standards in different countries and cultures, as well as the company's strategy in market expansion, technological innovation, sustainable development and other aspects.

China Forklift.com：Since founded in 1945, how does Bolzoni keep the consistency of Bolzoni brand and high quality standard in different country or culture?

Mr. Marco Rossi：Since its inception, Bolzoni has always been centered on high quality products and services. By establishing a strong network of distributors and agents worldwide, we ensure that our products and services meet uniformly high standards regardless of the country in which they are supplied. In addition, we focus on international training and cross-cultural exchanges among our employees, which not only helps us to better understand the needs of different markets, but also helps to develop a global working culture within the company, thus maintaining brand consistency.

China Forklift.com：In the past year, Bolzoni took the strategic decision to merge with Auramo from Finland and Meyer from Germany. How do these strategic merging help Bolzoni to take the global leadership?

Mr. Marco Ross：Strategic acquisitions are an important means of expanding our global market presence. The acquisitions of AURAMO and MEYER have not only enriched our product line, but more importantly, we have gained advanced technology and management experience through these acquisitions. These technologies and experiences further strengthen our global competitiveness and enable us to take a leading position in the global market.

China Forklift.com：Bolzoni has 8 production sites globally. Can you share the best practices that Bolzoni adopt in the production management and supply chain optimization?

Mr. Marco Ross：Our production management and supply chain optimisation strategy focuses on several areas: firstly, our globalised production layout, with production bases in Italy, Germany, Finland, the United States and China, which enables us to respond flexibly to changes in global market demand. Secondly, we use advanced manufacturing technologies and automated equipment to improve production efficiency and product quality. Finally, we focus on supply chain transparency and collaborative management to ensure stable supply of raw materials and on-time delivery of products.

China Forklift.com：Facing the more and more diverse demands in the global market, how does Bolzoni ensure the innovation and market adaptability of its products

Mr. Marco Ross：Innovation is in the DNA of Bolzoni. We continue to promote technological innovation through the establishment of global R&D centres and cooperation with leading research institutes. At the same time, we focus on market research and customer feedback to ensure that our products meet the diverse needs of different markets. We also adopt modular design and customised services to provide customers with personalised solutions, further enhancing the market adaptability of our products.

China Forklift.com：What measures has Bolzoni taken in terms of sustainable development to reduce environmental impact in its production process and support the consistent “Green Logistics” development?

Mr. Marco Ross：Sustainability is one of Bolzoni's strategic priorities. We are committed to reducing the environmental impact of our production processes through technological improvements and process optimisation. For example, we use energy-saving equipment and environmentally friendly materials in our production process to reduce energy consumption and waste emissions. In addition, we actively promote green logistics by using electric forklifts and intelligent logistics systems to reduce carbon emissions during transport.

China Forklift.com：What particular talent strategies does Bolzoni take to develop the team and grow the people to make sure the Bozloni team can have quick response to the market demand and technology advancement?

Mr. Marco Ross：We firmly believe that people are the most valuable asset of a company. At Bolzoni, we implement comprehensive employee training and development programmes worldwide, including technical training, management training and cross-cultural communication training. We also encourage our employees to participate in global projects and cross-departmental co-operation to enhance their overall competence and market adaptability. In addition, we have set up an innovation reward mechanism to motivate our employees to come up with innovative solutions and continuously promote the technological advancement of the company.

China Forklift.com：In Asia market, especially in Chinese market, what kind of growth opportunities does Bolzoni perceive and what strategies will it adopt to seize these opportunities?

Mr. Marco Ross：The Asian market, especially China, shows great growth potential. We have seen the rapid development of smart manufacturing and green logistics, which provides a wide range of applications for our products and technologies. Bolzoni will continue to strengthen our investment in the Chinese market by expanding our production capacity and upgrading our services. We also plan to co-operate with local companies to develop innovative solutions that meet the needs of the Chinese market and further strengthen our leading position in the Asian market.

China Forklift.com：How does Bolzoni keep its leading technological position and provide support for future logistic solutions with the continuous development of logistic technology and transportation systems?

CEO：Bolzoni is always at the forefront of logistics technology and maintains our technological leadership through continuous technological innovation and investment in research and development. We not only focus on the optimization and upgrading of existing technologies, but also actively explore future trends in logistics technology, such as artificial intelligence, the IoT and automated systems. We believe that only through continuous innovation can we provide strong support for future logistics solutions and lead the direction of the logistics industry.

Through this interview, we deeply felt the strong commitment and unremitting efforts of Bolzoni in technological innovation and sustainable development. As a leading company in the forklift industry, not only does Bolzoni occupy an important position in the global market, it also provides valuable experience and wisdom for the future development of the industry. We expect that Bolzoni will continue to push the industry forward in the future and contribute more to the innovation and development of global logistics technology.