Yale Europe Materials Handling has increased its presence in Hungary with the appointment of a new dealer covering the Hungarian market.

The appointment of Pagat Gold as the exclusive sales and service dealer reinforces Yale’s position as an increasingly important brand in the European materials handling equipment market.

With an extensive range of Yale® warehouse equipment and counterbalance forklift trucks Pagat Gold can now provide customers in the region with a significant range of products and services from this leading global brand.

Iain Friar, Yale brand manager EMEA, said he was delighted with the new appointment: “Pagat Gold is a well-established company with an excellent reputation.

“This move will help ensure that Yale products and expertise are available as widely as possible across Hungary.”

The deal is a timely one for Pagat Gold which celebrates its 25th anniversary this year. The company began operating in 1991, repairing hydraulic jacks, before expanding into the sale of used forklift trucks in 1993 and new forklift trucks in 1997.

Employing a highly skilled service team of 20 including two electronic specialists, and with 16 of its own service vehicles, Pagat Gold moved to its current Budapest head office in 2000. This all-purpose, 7,000 square metre facility is the heart of the operation, housing forklift assembly, maintenance and workplace training.

Pagat Gold markets itself as a multi-faceted company, including new sales, long and short term rental, buying and selling of second hand forklifts, parts and service - everything forklift. The company offers all inclusive, full service packages, as well as time- and materials-only servicing. It is no coincidence that the strapline of Pagat Gold is “Everything which is forklift.”

Zoltan Sziranyi, managing director of Paget Gold, said: “We have 25 years of experience in the forklift industry and we are the largest, independent MHE dealer in the country.

“We are thrilled at securing the deal with Yale which will help the company increase its market presence in the region with new sales, rentals and full-service activities at the heart of the partnership.

We believe that the Pagat Gold ambition to find the best solution to customer expectations perfectly mirrors the Yale vision of People. Products. Productivity.”

Zoltan added: “We have an established customer base built up over the last quarter of a century, who require a wide range of materials handling equipment and expert advice. This will be perfectly complemented by the extensive Yale product range and technical support of a world leader in the materials handling industry.

We have ambitious growth plans and believe that our partnership with such a well-respected brand as Yale will help us reach our goal of a rise in our market presence in the region.”