CESAB Material Handling Europe is celebrating the signing of its 100th dealer.  The arrival of Sanders Heftrucks in The Netherlands represents a significant milestone in the growth of the CESAB network, which has grown rapidly in the last three years and now has 100 independent dealerships exclusively representing the CESAB brand in 23 countries in Europe.

Based in Helmond, Sanders Heftrucks BV was founded in 1980 and provides material handling products and services in The Netherlands covering Noord Brabant and Limburg, with the majority of its clients based between Breda and Venlo.

 Angelo Aldé, director of CESAB Material Handling Europe:

 “With a strategy based on delivering the highest quality products and providing personal, dealer-led service, CESAB has seen exponential growth in the last few years and now has a dynamic presence in Europe. Every new dealer that chooses to join us enables increasing numbers of customers to benefit from our offer. Sanders Heftrucks will be a great asset for us in The Netherlands and we are delighted to welcome them on board.”

 Bart Sanders, Sanders Heftrucks’s general manager, says the decision to exclusively represent the CESAB brand was a natural one: 

“Customers work with us because we deliver the highest levels of service and they know that whatever their requirements and pressures they face in their material handling operation, we are close enough to help. We always offer the solution that is best for the customer and is tailored to their specific needs.

“We chose CESAB because it offers the best products for our customers. The deal enables us to offer customers the perfect combination of high quality products from a major manufacturer and the flexibility of personal service from a local dealer. We look forward to a long and successful partnership.”

Employing 18 people, Sanders Heftrucks has a high number of clients in the food processing industry, often supplying galvanised warehouse and forklift trucks to their production facilities. With six field engineers covering the region, carrying commonly-used spare parts as standard, fast response and high service levels is a strong part of the company’s offering.

A celebration of Sanders Heftrucks’s signing with CESAB was held at the company’s internal European ‘kick-off’ meeting in Bratislava in April. Bart Sanders and CESAB’s first ever dealer, Joris Van Dijck of Belgium, were both there for the occasion. Joris Van Dijck has been a CESAB dealer for over 55 years.