Toyota Material Handling, U.S.A, Inc. (TMHU) recently received an Impact Award at the 2012 Internet Marketing Association (IMA) Conference in Las Vegas. The 2012 Impact Awards recognize businesses demonstrating superiority in developing innovative and successful Internet marketing strategies and campaigns. Toyota's site, toyotaforklift.com, was honored in the category of 'Best Website Aesthetics.'

"With the website redesign our goals were to create a better user experience and capture and drive sales leads to our dealers, while further strengthening our brand message" said Melinda Beckett-Maines, National Marketing Manager of TMHU. "Not only did the redesign help us reach these goals, it also provided us with measureable results and this wonderful honor."

Toyota's marketing team updated the corporate website repeatedly since its initial launch in 2003, but in 2011 decided to revamp the entire site by adding new features and functionality to better meet the needs of visitors. The new design and user-friendly navigation of the website is credited for generating a 175 percent increase in sales leads for the company. The launch included a mobile site for the increasing number of people visiting from mobile devices. Toyota also launched a new Canadian French and English language site, toyotaforklift.ca that mirrors the look and feel of the United States website.

About Toyota Material Handling, U.S.A., Inc.

Celebrating its 45th year in business in North America, TMHU is the supplier of Toyota lift trucks, the No. 1 selling brand since 2002. In addition to the full line of high-quality lift trucks, the company's extended industrial equipment solutions include Automated Guided Vehicles and tow tractors.

Quality is the hallmark of the Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Mfg., Inc. (TIEM), a zero-landfill facility in Columbus, Ind. TIEM, named a 2011 North American Best Plant by IndustryWeek magazine, is a member of the National Safety Council, complies with the ISO 14001 standard from the International Organization for Standardization and has produced more than 400,000 Toyota lift trucks since its opening in 1990.

Toyota's commitment to excellence in customer service extends throughout the U.S. and Canada. With more than 70 authorized Toyota Industrial Equipment dealers and more than 220 dealership locations throughout North America, Toyota dealers offer comprehensive customer service and support, including onestop shopping for both new and used lift trucks, rentals, parts and service, fleet servicing and financing.