Nissan Forklift Corp. recently recognized the ongoing achievements of Nissan Forklift of Michigan in its Service Excellence Program. Located in Grand Rapids, Nissan Forklift of Michigan was established in 2004 as a division of Morrison Industrial Equipment, a family-owned industrial equipment company with more than 60 years of experience in the forklift industry.

In its eight years of operation, the company has achieved sales and service goals gaining recognition in the Nissan Forklift Corp.’s SEP in 2010 by winning the Beginner’s SEP award, and again in 2011 by winning the Gold SEP award. Nissan Forklift of Michigan achieved a 76 percent on-time completion rate in its service department in 2010 and improved the on-time service completion rate to 94 percent in 2011, earning the gold-level SEP award.

“Taking care of our customers is our top goal,” said Greg Morrison, president of Nissan Forklift of Michigan. “Winning the SEP awards is a great byproduct of operating under our service philosophy. The gold-level SEP award conveys to our customers that we believe in offering exceptional service more than anything else and they know that they’re working with one of the best Nissan Forklift service departments in the country.”

“The main goal of the SEP awards is to bring recognition to our dealerships that show the commitment to quality, service and performance that Nissan Forklift of Michigan does, as well as encourage continued growth toward overall excellence,” said Dan Domberg, director, customer quality and satisfaction, Nissan Forklift Corp. “The team that this dealership has cultivated is an excellent example of who Nissan Forklift customers want to work with.”

To celebrate these awards, Nissan Forklift of Michigan held a banquet for its entire team to recognize their achievements.

In addition, both of the dealership’s sales representatives were recognized with Rookie of the Year awards and the dealership’s service department earned honors in the corporation’s annual Pack for the Sun event.

Nissan Forklift’s SEP was established in 1995 to provide a comprehensive program for its dealer service network that is based on implementation of best-in-class principles covering technical and customer service practices. Nissan Forklift dealerships that participate in the Service Excellence Program meet standards across seven main categories including business planning, employee competence and customer satisfaction.

Headquartered in Marengo, Ill., Nissan Forklift Corp. designs, manufactures and supports a complete line of material handling equipment that delivers features resulting in greater dependability, higher productivity and lower operational costs.