Hyster Company won seven Business Marketing Association (BMA) ProAd awards at the 31st annual ProAd Awards ceremony held recently in Charlotte, N.C. BMA ProAd Awards recognize excellence in business marketing communications.

Hyster received awards for the following communications pieces executed by its agency of record, Jackson Marketing Group:

“Bring It” Print Campaign
“Bring It” Operator Ad
“Bring It” CFO Ad
“Bring It” Rebranding
Industry Today Cover Story
End Rider Digital Component Microsite
Dealer Launch Binder

“We are thrilled to be recognized for the hard work that was put into the Hyster brand relaunch,” said Brett Schemerhorn, VP of marketing. “The synergy of our new campaign through all of our communications and marketing platforms truly reflects the tough products and long-lasting relationships that Hyster brings to the market.”

Located in Greenville, S.C., Jackson Marketing Group is South Carolina’s largest fully-integrated, business-to-business marketing communications agency.

The BMA began in 1922 as the National Industrial Advertising Association. Today, it has 22 chapters across the country and represents national expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in the advertising and marketing industry.

About Hyster Company
Based in Greenville, N.C., Hyster Company (www.hyster.com) is a leading worldwide lift truck designer and manufacturer. Hyster Company offers 130 models configured for gasoline, LPG, diesel and electric power, with the widest capacity range in the industry — from 2,000 to 115,000 lbs. Supported by the industry’s largest and most experienced dealer network, Hyster Company builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability and advanced ergonomic features; accompanied by outstanding parts, service and training support.
 
In two independent surveys conducted by Peerless Media Research Group in 2011, Hyster Company ranked No. 1 in brand satisfaction and the company’s full line of lift trucks ranked No. 1 in the U.S. for total cost of ownership.

Hyster Company is an operating division of NACCO Materials Handling Group, Inc. (NMHG), which employs approximately 5,000 people worldwide. NMHG is headquartered in Cleveland, Ohio, and is a wholly owned subsidiary of NACCO Industries, Inc. (NYSE:NC).