However, Mr. Zhao also pointed out that the companies should also be clear about the situation that the market of forklift products was still legging behind, which was the reason why the influences of the national polices on the industry was less obvious and direct than the construction machinery industry. The effect of the indirect impact of the policies was shown on the year-on-year reduction of the sequential growth of the forklifts. Besides, due to the homogeneity of the products in the field of forklift industry, there were a number of construction machinery manufacturers entering forklift industry, even some auto makers. Based on the information collected from the various conferences and meetings held in the industry, it was known that the output of the forklift in China had serious surplus, which made the competition inside the whole industry was fiercer and fiercer. The enterprises held the goal of occupying more marketing shares, leading to the excessive forklift products and the inevitable fact of price chaos. The quality of the forklift products was hard to improve under such status, which also made it impossible to conduct technological innovations and progresses. At the CeMAT Hannover held in May, it had reflected the fact that there was still a large gap between the domestic and foreign forklifts. Under such a prerequisite that the situations at home and abroad were clear to the forklift manufacturers in China, Mr. Zhao encourage the the national brands for forklift to contribute more to the development of the industry, and that was also the theme of the meeting.

The General Manager of Anhui Forklift Truck Group (Heli as the forklift brand) Yang Anguo also gave a working summary to the member companies. He said that Heli had kept a stable and steady development in terms of production and operation. From January to October, the production and sales of forklifts in Heli reached 61,000 sets, increasing 29% compared with last year; while the production and sales of the parts had a year-on-year increase of 23%-35%. The overall output amount of the whole Group exceeded RMB 6 billion Yuan, increasing 25%. When reviewing the development situation of the forklift industry from January to October, there were full of a lot of uncertain factors, including the marketing situation with low economic increasing rate in the western developed countries such as America; the sovereign debt issue in Europe; the turmoil in some regions; and the asset bubble on the emerging markets; as well as the impacts from the inflation and macro control policies in domestic market on the development of the industry. All of these factors were negative, but the industrial vehicle market was also on the way of increasing. The sales amount of the first three seasons in 2011 had a relatively high increasing rate. Despite this, there existed a continuous reducing tendency in terms of sequential growth in the second half year, so the forklift manufacturing companies in China did not have a high expectation towards the market in the next year. It was predicted that the economic increasing rate would be near 9.5% in 2011, and the GDP in China would fall back 8.5% in the next year. As for the three factors that were favorable for the economic growth—investment, export and consumption, the investment and export would be highly affective to the national policies, and the consumption on the market would have the space also the tendency to increase continuously.