“For the last year, we have completed new models to replace older models, and these are specifically tailored for the Western markets. We also have broadened the line by adding more electric truck models, and by updating some of our current production electric trucks,” Deng said.  “We will begin with the 10 most popular selling models and quickly expand from there.”

Trucks for international distribution include class one electric rider trucks ranging from 1.5 to 3 tons with A/C drive and hydraulics all are certified to the strict UL and CE certification. Class five pneumatic tire internal combustion trucks will soon be available up to 16 tons with UL and CE certifications. In addition we are in the process of further expansion of our large capacity IC pneumatic line.

Deng said the forklift line follows LiuGong’s over-arching product strategy of making machines simple in every aspect. 

“We like to say LiuGong is Solid, Simple and Supported,” said Deng.  “We make highly durable machines that are easy to operate. LiuGong offers a cost-effective, straightforward design philosophy that eliminates unnecessary complexity that can drive up costs. Coupled with proven components from renowned suppliers, these machines are durable, reliable and very affordable.

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We never enter a market without dealers, service and parts availability, so LiuGong machines are always fully supported,” said Deng. “This is unlike any other Chinese equipment manufacturer.”

He added the operational systems on all LiuGong trucks are easy to maintain and easy to service, making LiuGong tough to beat for lowest cost of operation. Still, LiuGong did not scrimp on operator comfort as the machines are competitive in styling, ergonomics and fit for Western body types.

In North America, LiuGong has established LiuGong Forklift Americas as a separate subsidiary to properly support the marketing and distribution of the forklift products in the Americas. The division is based in Katy, TX where LiuGong also has its North American construction equipment headquarters and parts depot. LiuGong Forklift Americas will be recruiting forklift dealers in the second half of 2011, and expects to have the full line available for sale by the fourth quarter of 2011 in North America. The company expects to have proper representation in all major North American population centers by the end of 2013. Throughout the globe, LiuGong forklifts are supported by seven other parts depots, so service and technical support are never far away.

As in Europe, the rental segment will also be an important target in North America, since simplicity and durability, a core competency for LiuGong machines, are critical for rental.  LiuGong Forklifts work well for dealers who want to provide durable, easy to operate products to their client base.
In addition, Deng said, LiuGong is the only China-based manufacturer fully committed to dealer service and after sales support.  This is in step with LiuGong’s construction equipment business, which never sells into a market without the dealer network in place. LiuGong Forklift Americas is currently developing its dealer network for its forklift line in Latin America and will use the same marketing support approach in North America.

“Our rapidly expanding dealer network and regional parts depots in Texas insure that service, training and parts are always at hand, making it easy to support these trucks, shift after shift, year after year,” noted Deng.
“When LiuGong makes it easy, we believe our dealers will enjoy long-term customer satisfaction and repeat purchases,” Deng said.

Deng adds LiuGong is well prepared to meet market demand with two plants that produce more than 14,000 units annually and the capability to produce 30,000.
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Each plant is ISO 9000 certified, and pursues Six Sigma quality.
LiuGong, headquartered in Liuzhou, China, is the leading China-based machine manufacturer both domestically and abroad offering a full line of construction equipment to the global market. It is publicly traded on the Shenzhen Stock Exchange.  

LiuGong offers a full line of machines, including wheel loaders, bulldozers, backhoes, skid steers, forklifts, graders, excavators, rollers, truck mounted and crawler cranes, and pavers. The company has nine subsidiaries, each with a sophisticated parts depot in regions around the world.