Maini Materials will be exclusively responsible for the sales, service, parts and customer support for YALE’s extensive range of products in India. 

Maini Materials Movement Pvt Ltd , announced  a strategic agreement with the world’s third largest Forklift and materials handling equipment manufacturer, Nacco Material Handling Group(NHMG), USA. The partnership between the two companies will include the manufacture of specific Yale products within India, besides representing the Yale products made at overseas factories.

Maini Materials will be exclusively responsible for the sales, service, parts and customer support for YALE’s extensive range of products in India. The link with NHMG allows Maini to expand its portfolio and to manufacture of European designed equipment in India.

NHMG will provide product design and engineering expertise to enable the Maini Group to build certain key Yale products in India. The soon to be introduced Yale-Maini range comprises an entire range of warehouse equipment and forklift trucks.  Maini Materials Movement will in turn utilize their knowledge of the local market, and solution expertise to introduce the new product range to customers and end-users.

“The manufacture of Yale products in India will benefit customers significantly, with the availability of European design products at competitive price points” said Sandeep Kumar Maini, Chairman, Maini Group.  “The markets will experience new technologies which provide reliability, safety & significantly enhanced efficiencies.” he added.

Maini has existing relationships with customers in the automotive, FMCG, pharmaceutical and logistics sectors and employs more than 150 service engineers throughout the country, operating from six main branches. With the wide choice of models, configurations and often unique product specifications in the Yale-Maini product range Maini will be able to respond to the demands of the growing Indian markets in all segments of the materials handling industry.

The relationship between the two companies comes at a time when the Indian materials handling market is developing rapidly with increased demand for more complex equipment. “The current scenario provides the ideal trading environment for Yale and Maini Materials Movement to offer reliable and responsive materials handling equipment in India.” said Ralf Mock, Managing Director EMEA at Yale’s parent company NACCO Materials Handling Limited (NMHG).

“NMHG will also be providing product design and engineering expertise to enable the Maini Group to build certain key Yale products in India. The first of these products is the successful three wheel RCF electric counterbalance fork-lift truck which is scheduled to roll off the Bangalore factory production line at the end of this fiscal year, Mar 2011.”

This expertise will be provided through the company’s engineering centre in Pune which currently employs 45 people focused on product design, special purpose application design (SPED) and FEA analysis. In addition to its engineering capabilities in India, NMHG also sources components from India for its plants in the United States of America and in Europe.

Demonstrating its commitment to the Indian market, MNHG has implemented local technology licensing agreements with key partners to ensure customers in India can be supplied with locally sourced products and parts when required. The partnership with Maini Materials Movement Pvt Ltd also re-establishes the Yale brand in the Indian market after an absence of almost 20 years.

“Our entry into the fast growing Forklift and Reach Truck Market with a Global Leader, Yale will be a game changer in the Indian market.” said S A Mohan, CEO of Maini Materials Movement Pvt. Ltd.