•Dalian Stop

On November 10th, 2010, Toyota Z series IC forklift exhibition tour arrived in Dalian city as the twelfth stop. Dalian Toyota Forklift Co., Ltd. organized the launch conference for Z series IC forklifts.

At noon, Uehara, General Manager of Dalian Lingji International Logistics Co., Ltd. and other superiors arrived at the conference spot. Along with the elaboration of Mr. Li, the Manager from Dalian Toyota Forklift Co., Ltd., the conference formally started. Actively taking part in the visit and demonstration of the new series of forklifts, the guests were engaged in the discussion and communication on the functions of Z series IC forklifts, and also stated their suggestions and advices in terms of promotion and improvement.

Under the arrangement of General Manager Mr. Hou and Vice General Manager Mr. Shi from Dalian Toyota Forklift, and the assistance and support of Deputy Director, Chen Liang from Toyota Material Handling (Shanghai) Co., Ltd. (TMHS), the launch conference ended successfully in an enthusiastic atmosphere. All the guests praised highly on the conference.

Totally more than 60 people from 26 companies attended the conference. Several customers showed their purchase intention on the spot.

•Jiangxi Stop

On November 13th, Toyota continued their exhibition tour of Z series IC forklift in Jiangxi. Organized by Jiangxi Toyota Forklift Sales Co., Ltd., the launch conference was held in Tianmu Hot Spring Resort. As it was the thirteenth stop of the whole tour, Ueda, the General Manager and Wangwei, Marketing Manager from Toyota Material Handling (Shanghai) Co., Ltd. (TMHS) attended the conference, and showed their great appreciation to the attendance of customers and guests from the field of forklift industry. The guests on the conference were from the giant enterprises in Jiangxi Province, such as Jiangxi Copper Group. Yin Jie from the Planning Department of TMHS introduced the specifications and performance of the newly launched Z series forklifts. After exhibiting the forklifts, the guests enthusiastically took part in the trial driving activity to feel the maneuverability and ergonomics of the new products. It was believed that the Z series IC forklifts would lead another purchasing tide of Toyota forklifts.

•Dongguan Stop

Toyota continued the exhibition tour of Z series IC forklifts which are designed and manufactured specially for the logistics industry in China. As the fourteenth stop, the tour arrived in Dongguan, Guangdong Province.

From November 17th to 20th, 2010, Dongguan Jinfeng Logistics Equipment Co., Ltd.—the distributor of Toyota forklifts in Guangdong Province and Fujian Province attended the 12th Dongguan International Mould and Metalworking Exhibition in Dongguan Modern International Exhibition Center. At the exhibition, Dongguan Jinfeng focused on the promotion of Toyota Z series forklifts, which attracted  lots of customers to inquire about the products. Toyota Material Handling (Shanghai) Co., Ltd. also attached great importance on the exhibition, appointing the superiors from Business Promotion Department and Marketing Department to the exhibition and offering guides towards the promotion of the products.

The exhibition enhanced the popularity of Toyota forklifts in the market. High quality, safe operation and maintenance free of Toyota forklifts have been well received by the customers.

Since the company acquired Sweden forklift manufacture BT in 2001, Toyota have been ranked the world's No. 1 forklift manufacturer in terms of forklift sales for successive nine years.  As another range of new products, Z series forklifts are the first product in the world designed and manufactured especially according to the specific conditions in one country, which was a sign that Toyota regarded highly of the logistics market in China.

The core parts of Toyota Z series IC forklifts, such as the engine, transmission, control valve and hydraulic parts are all directly from Japan, which not only realize the standardized configuration of the forklift, but also ensure that the newly launched forklifts would never fall behind the well-received Toyota 8 series in terms of product quality and operation safety.

It is informed that Z series IC forklifts have been popular with continuous inquiry telephone calls from all around China. Based on Z series IC forklifts, Toyota is on the way to practically implement their promise of serving more closely to more Chinese customers.

Since the official launch onto the market on July 9th, Toyota confidently brought their new product to begin their tour in China for more forklift users.

Great expectation for Toyota's next stop….

About Toyota (Shanghai)

Toyota Forklift has launched its full operations in China, including assembly, sales and service. Toyota Material Handling (Shanghai) Co., Ltd. (TMHS), which is 100% invested by Toyota Industries Corporation (TICO), is the distributor of Toyota Forklift in China. We would like to support our customer in all ways.

Founded in 1926, Toyota Industries Corporation is the original company of Toyota Group, starting its business of automatic loom. It diversifies into such fields as loom, automobile, industrial equipment, compressor, engine, semiconductor, LCD, Machining Center, etc. Toyota air jet loom, compressor and forklift own the No. 1 market share around the world. Toyota Group consists of 13 companies, such as TICO, Toyota Motor, TTC, etc.