Faced with the strong crush taken by the international financial crisis, Anhui Forklift Truck Group (Heli as the forklift brand) made another new record in terms of performance in 2009 against the slump market. It was report that the sales of Anhui Forklift Truck Group in the domestic market reached a year-on-year increase of more than 20% and the market shares went upward 3 percentages than last year while the main economic indexes kept being No.1 in the ranking of forklift industry in China for successive 19 years.

Anhui Forklift Truck Group, brave to undertake the challenges and flexible to handle with the changes, persisted in developing and practicing under the guidance of Scientific Outlook on the Development, taking the global financial crisis as an opportunity of industrial promotion for newly emerging in the coming months. The company mastered successfully the developing direction, emphasis and realization way under the low increase situation on the aspects of thinking methods and strategic adjustment. With the active support of industrial policy set up by the national and local Government, Anhui Forklift Truck Group made some rectifications on the industrial planning through grasping opportunities and improving management systems to sound the foundation, pursue more innovation, adjust the structure and raise the level on a whole, which resulted in the fast recovery in advance and effectively realized surpass in the turning moment when other enterprises of the same field were still in contraction.

Three main spirits were involved when seeking for the successful keys of Anhui Forklift Truck Group, which were shown as follows:

The first was to grasp opportunities and adjust marketing strategies so as to surmount the commanding high of the domestic market. Against the serious situation that the international market was contracted badly, Anhui Forklift Truck Group aggressively expanded the market in China relied on the quality and value of HELI as the No.1 forklift brand in China. According to the actual circumstance on the market, Anhui Forklift Truck Group increased new sales outlets and relocated the domestic sales outlets which were more than 200. The company enlarged and fastened the share capital increase of the marketing organizations in the main economic zones in China, totally accomplishing share capital increase of more than RMB 25 million Yuan. At the same time, the company spread the marketing further to the cities of second and third levels, encouraging the professional technicians and technological staff to support the marketing work in order to perfect the pre-sales, sales and after-sales systems of the products. Such improvements had finally lifted the response and technological backup ability of marketing service system and achieved the goal of consolidating the domestic market and making up the declined sales on European and American markets.

Secondly, Anhui Forklift Truck Group strengthened the force on product quality by implementing lean manufacturing and improving management level. First-class performance shall be on the basis of first-class corporate management. In 2009, Anhui Forklift Truck Group carried forward the way of lean manufacturing, optimized the allocation of internal resources and laid down the operation standard of production procedures. Circling with the average target, the company conducted improvements on management to reduce ineffective working time so as to raise the productivity. Moreover, Anhui Forklift Truck Group shortened the delivery period and promised to the customers on the quality, maintenance guarantee and in-time supply of all the categories of the products, laying solid the foundation for the enterprise to develop in the future.

The last but not the least, Anhui Forklift Truck Group spurred with long-term accumulation and fastened development of new products to form first-mover advantage effects. As the innovation-type enterprise in China, Anhui Forklift Truck Group undertook more than 660 scientific and technological projects in recent years, including 19 projects such as national high technology research development plan (863 plan), Torque Plan, National New Product Program and Provincial Key Scientific and Technological Projects while mastering or participating in the formulation of 11 national or industrial standards. The company owned 60 patents as the highest number in the field. In 2009, Anhui Forklift Truck Group focused on the development of new products, taking market-oriented policy to launch new HELI products to the market, winning the praise from consumers at home and abroad. The famous trade mark HELI had not only become the No.1 brand on Chinese forklift market, but also registered in more than 60 countries and regions.

At the beginning of the New Year, Anhui Forklift Truck Group appeared the prospective development tendency that the production and sales of forklifts both got satisfactory results. After successfully being one of the Top Ten World Industrial Truck Enterprises on behalf of forklift industry in China in 2006, Anhui Forklift Truck Group obtained advance gradually and entrench firmly at every step to march toward the goal of ranking as Top Five World Forklift Manufacturing Enterprises.

About Anhui Heli

One of the ten largest manufacturers of forklifts in the world, we are also engaged in the production and sales of various construction vehicles, mining machinery, and related spare parts. Furthermore, we are also involved in the outputting of metal materials, petrochemicals (excluding dangerous chemicals), electronic products, electric devices and rubber products.

Having received government investment and support, in addition to cooperating with a Japanese forklift manufacturer in the past, our products meet international quality standards. In 1999 we received ISO9001 certification for our management system, with our products having been evaluated as compliant with European 'CE' quality and safety regulations.

Marketed under our proprietary "HELI" brand, our forklifts are suitable for use in various applications. These include ports and harbors, airports, construction sites, shopping malls, warehouses, and for short distance transportation. With capabilities for forklift truck design, manufacturing, testing and inspection that lead the domestic market, we are the sole company in this field to be listed on the Shanghai Stock Exchange.

With the only national-level forklift R&D center in China, we can also provide scientific consultancy for the domestic materials handling industry. If you are interested in any of our series, please feel welcome to contact us. We are looking forward to working together with your company for future cooperation.