New Holland Construction will be fully represented at the forthcoming Intermat trade fair, one of the most important international construction machinery exhibitions, scheduled to be held between 20th and 25th April 2009 in Paris.

Participation of Fiat's yellow construction machinery brand at the event confirms the Group's mission as a global manufacturer of earthmoving machinery, increasingly in contact with customer requirements with tailored solutions built around the needs of individual users, and with the aim of increasing the productivity, flexibility and profitability of all their operations.  In this direction, New Holland offers a full-line range composed of extremely reliable and rugged machines that are in tune with the environment and capable of meeting all the requirements of customers, anywhere in the world and in relation to any type of application mission: from residential and non-residential building to infrastructure, demolition and waste management.

The models on show will include all the machines from the ranges that have forged the history of the New Holland brand: from excavators, dozers and wheeled loaders to backhoes, with applications dedicated by sector, in full compliance with multifunctional strategies and the need for the utmost flexibility for each application.

Indeed, Fiat's renowned yellow-liveried brand includes several products capable of handling all the specific tasks of a demolition job. Dedicated excavators with boom lengths from 18m to 25m, which can be easily converted to standard machines rapidly and efficiently, and with specific protection of the main components exposed to risk. Along side will be compact mini loaders, mini excavators with specific protections for small demolition jobs, and excavators with New Holland patented Multi function booms.

And for urban works New Holland has once again brought the market an absolutely exclusive product: the E150B Blade Runner, the excavator that combines the features of two machines – dozer and excavator – in a single unit, allowing fast and easy trenching and back filling with significantly reduced work times and associated costs.

In the area of waste management, New Holland offers wheeled loaders, compact mini loaders and dozers with specific protections designed to ensure the maximum reliability and safety in any application environment, from preparation and maintenance of landfills to sorting and recycling of materials.

Over the past three years the company has invested heavily in R&D, making it possible to offer a highly competitive range in terms of low operating costs and high productivity, minimal noise emissions and exceptional operator comfort. This winning strategy has led to the current position with 85% of New Holland products on the market completely updated in terms of technological content and performance, thus showing a unique level of commitment, and a concerted effort to serve end customers perfectly.

Together with the comprehensive revision of the range, which will be completed before the end of 2010, Fiat's New Holland brand offers end customers another exclusive benefit: “a new heart” for all its machines. All New Holland products are equipped with highly advanced combustion engines that provide users with the optimal combination of available power, fuel consumption and performance, irrespective of the type of application or the job to be performed. These powerplants are well ahead of the requirements of statutory regulations concerning exhaust emissions and noise levels. This new ‘heart’ is not merely the driving force behind all the various other exceptional capabilities of the machine; it also ensures early compliance with all future requirements in terms of safety and environmental respect.

The engine is made by the Group company Fiat PowerTrain Technologies (FPT), the world's number one manufacturer of diesel engines, a further benefit for end customers and another New Holland Construction prerogative.

With tailored finance packages and a dedicated customer care organisation empowered by experience accumulated in the Group's other sectors of activity, New Holland Construction's presence at the Paris event is sure to be an authentic "Built Around You" customer-driven experience.