AUSA’s telescopic forklift truck, TAURULIFT T204H, is awakening a great deal of interest in countries in the north of Europe. The response from distributors and customers is a guarantee for heavy penetration in several sectors over the coming months.

Northern European distributors are happy with one of AUSA’s latest products. The compact all terrain forklift truck with an extendable boom, folding cab and hydrostatic transmission, also known as the T204H, is convincing local workers. More specifically, Sweden is the country in which the telescopic forklift truck is capturing the interest of many professionals in search of machines with important advantages that “allow us to be more competitive to be able to keep our head above water during these difficult times” in the words of Josep Soler, AUSA Export Manager.

AUSA is particularly focussed on promoting these vehicles, by attending trade fairs and providing as much information as necessary at points of sale. The new telescopic forklift truck is captivating in this region due to its small size, less than 1,6-metre width, load capacity at 4.2 metres, visibility, easy gear change, and folding cab, among many other features that “set it apart from the rest” stresses Soler. Although AUSA is a well-known brand in the sector in Sweden, it is the first time that it is launching a telescopic forklift truck, “something that will allow us to enter other sectors such as agriculture, which we are gradually winning over”, adds Soler.

Sweden is a country used to using wheel loaders. “Due to the features that we are launching now, professionals can carry out similar work, especially in the agricultural sector, at a lower cost and with greater manoeuvrability”, states the Export Manager. In his opinion, the northern market “appreciates top-quality machines and is open to new ideas like this one”. Soler emphasises that this market also attaches great importance to the after-sales service and proper distribution, something that fits in with “our company's founding spirit”. He goes on to add that these machines, in light of their capacities, user-friendliness and durability, are one of the market’s assets that depreciate the quickest due to their excellent value-for-money.