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Using New Brand Image, LongGong Promoted Secondary Development

2008-07-10 10:30 Kind:翻译 Author:Tina Lu Source:forkliftnet.com
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In order to correspond to the strategy of International Orientation and Leap-forward Development, Longgong (China I...

In order to correspond to the strategy of International Orientation and Leap-forward Development, Longgong (China Infrastructure Machinery Holdings Limited) announced to use new brand image from July 1st, 2008. This is a considerable measure for Longong to conduct secondary creation, which will help Longgong brand to leap forward from China Famous Brand into World Famous Brand. The new brand image put forward this time included the new dissemination words in the theme of Efficiency Promoting Future and VI image system taking  as the main sign.

 

Efficiency Promoting Future further deepened the connotation of corporate culture in Longgong, demonstrating that Longgong will not only promote the development of the enterprise with higher efficiency, but also will bring higher efficiency to the customers with better quality and service to fully impel the improvement and development of construction machinery industry in China and the world.

 

 is the English sign of Longgong so as to meet the demands of international market. With the stable and fashionable sign represents the essence of Longgong construction machinery. The blue diamond raising up inherited the connotation of the former Chinese sign, standing for the creation passion and innovation power; the characters contain the persistence of Longgong staff; slightly oblique worlds show the forging spirit of Longgong to be vigilant; and the auxiliary yellow color aims at strengthening the internationalization and affinity of Longgong brand, making the visual image of Longgong more vivid and breaking the tediousness to be more vigorous as well.

 

About CIMH

 

China Infrastructure Machinery Holdings Limited (“CIMH”) started its business in the construction machinery in 1993. After developing for over ten years, it becomes one of the top three-wheel loader manufactures in China. In September 2004, “China Top Brand” was awarded in recognition of strong reputation of “Longgong” brand wheel loader made by the company. In November 2005, CIMH got listed on the Main Board of the Stock Exchange of Hong Kong Limited. It indicates that CIMH has become a public company. In addition to wheel loader, the company has successfully developed and launched road rollers, forklifts and excavators, and has planned to expand product line.

 

CIMH has two major production bases respectively located in Shanghai and Fujian. Shanghai is the largest industrial city in China with convenient logistics and abundant resources. Geographical advantage ensures easy availability of raw material and lower cost of transportation.

 

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