As the logistics developed rapidly in China, the manufacturing industry improved steadily. Under the support of national policy toward construction and machinery industry, more and more manufacturers see the prospective of forklift manufacturing, entering the industry in turn. After Ausa announced to enter forklift industry in Dec. 2007, another manufacturer Hunan Sunward Intelligent Machinery Co., Ltd. participated into forklift manufacturing, infusing new blood for the industry.

Sunward Intelligent was intended to enter forklift manufacturing industry one year ago. Relying on years’ developing and manufacturing experience in the field of construction machinery as well as advanced production and management ability, the company self-developed three series forklifts in not more than half a year. On April 8^th, 2008, its new SWF-series forklift rolled off the line.

The 3^rd phase Industrial Park of Sunward Intelligent is under construction with total area of 240 Mu. As the main manufacturing base for research and development of forklift project, the production scale will be nearly ten thousand sets. According to the market orientation, the company will stick to walk a technological innovation road on forklift production and apply the conventional mode of dealers for sales to set root in Hunan, Hubei, Guangdong, Guangxi and gradually to the whole China.

Presently, by the influence of foreign-funded brands, joint-ventured brands and merge of domestic enterprises, the competition inside the industry becomes fiercer. However, at the same time, we shall see that domestic enterprises enter a new developing era and Sunward Intelligent will play an active role in expanding the market share of self-brands as a new blood of forklift field.

About Sunward

Hunan Sunward Intelligent Machinery Co., Ltd. (Sunward for short, Stock Code: 002097) is a hi-tech listed company that integrates production, research and development. And it has become a famous enterprise in the construction machinery industry of China since its establishment in 1999.

The company has a registered capital of RMB 270 million, and total assets of over RMB 120 million. Among over 1700 employees, there are 52% who have college degree or above and over 30 masters, doctors, or post doctorates; and over 200 professional technical personnel. The company owns the First and the Second Sunward Intelligent Industrial Park, which cover 235 mu and 200 Mu respectively. And it also owns the Wuxi Sunward Hydraulic Machinery Co., Ltd., which is exclusively invested by Sunward.

With the core concept of “cultivate the morality, and manage the business; revitalize the enterprise, and flourish the country”, the company gradually establishes the comparable advantage in “independent research, lean production, and integrity management”, and forms the core competence under the guide of He Qinghua, who is the founder and board chairman of Sunward, and also a professor and tutor of doctor in Central South University. The company develops at high speed with a compound annual growth rate of over 70%. During the 8 years, the company has developed high performance and high quality products of some dozens of specifications with independent intellectual property in large piling machinery, compact construction machinery and modern rock drilling equipment, which make Sunward the top brand in China. The company has established the technical innovation system which includes original innovation, integration innovation, open innovation, and consistent innovation. And the products are distributed all over the country, and mass exported to more than 40 countries and regions, such as Europe, Oceania, North America, South-east Asia, and etc.