Dubai has been the stage for the largest construction trade fair held in the Middle East, one of the regions with the most economic potential in the world and in which during 2008 AUSA is celebrating its first ten years in the area

Cruising speed. This was the slogan that AUSA used in the Arab Emirates on the tenth anniversary of its launch in the area. This cruising speed has been reached due to the powerful economic thrust in the entire area, to which AUSA "actively contributes" according to Josep Soler, the company's Export Manager, who is referring to the increasing presence of machines in the region.

The most influential vehicles in the area are dumper and forklift trucks, machines that were on display at the Dubai and that received unanimous praise and were proof of the level of quality that the Spanish company has achieved. Alongside the leading names in the sector, AUSA reinforced its fame as a quality manufacturer. Indeed, professionals in the Emirates are especially demanding when it comes to the buying decision, something that KANOO MACHINERY, AUSA’s official distributor in the region, only knows too well.

As well as KANOO MACHINERY’s excellent reputation in the Emirates, it is probably the best expert on this market’s needs. They have been responsible for “filling” the streets of Dubai with dumper trucks and more recently forklift trucks, vehicles that due to the volume of sales are catching up with the first. It is a market under expansion that AUSA has entered with the belief it has made the right choice. “We are offering just the machine that the market needs. The Arab professional’s demand for the strength, efficiency, robustness and durability of the machines is fully in keeping with our company’s mainstays. This allows us to aspire to become the leaders in the region” states Soler.

The Gulf is undergoing major changes at a fast pace, going from an economy relying heavily on oil and gas to a diversified economy in which the services sector plays an increasingly important role. With this in mind, AUSA’s presence in sectors such as municipalities, landscapes and obviously construction foster the Spanish company’s growth in the area. “The local professionals know that our machines help them to grow. There are more and more customers satisfied with our machines, who are returning customers, and the recommendation system is working. As a result, we are watching how our sales grow exponentially”, Soler states categorically.

AUSA

AUSA (AUSA Center, S.L.U.), founded in 1956 in Manresa (Barcelona, Spain), is the biggest manufacturer in the world of site dumpers up to 10 tons, total terrain forklifts up to 3.5 tons, multiservice vehicles up to 2.5 tons for several purposes, automatic cement mixers and street sweepers. Leader in its sector, with sales of 150 million Euros, the company has an increasingly international profile. The head office is in Manresa as is the production facility of more than 26,000 square meters, and it also has premises in Coslada (Madrid) and subsidiaries in Perpignan (France), Hammf (Germany and Miami (USA) as well as agents in Rochadle (United Kingdom) and Beijing (China). AUSA sells its products in more than 70 countries through 225 distributors and exports about the 40% of the machines that it manufactures. The quality of AUSA products is certified by the ISO 9001 and ISO 14001 international standards.