Instant UpRight is the new name for UpRight International, the Dublin-based manufacturer of aluminum access towers. The change further differentiates the company from the UpRight Powered Access business sold to Tanfield Group in 2006.

John Nevin, Instant UpRight’s managing director, said the new identity was a strategic move reflecting its focus on the manufacture and distribution of access tower systems; “We are experiencing significant growth for the standard tower

products, but see a real opportunity in developing every sector of the company’s expertise, particularly in the boiler and aviation access markets”.

The new name and logo, pictured, retains the Instant brand name of its tower products as well as the UpRight name, which has been used since 1947. Instant UpRight launched the new name and branding to a meeting of its global distributors in Dublin last week.

In addition to the new name, the company is to use three separate product brands: Instant, Zip-Up and UpRight. The Instant brand, for example, will be used for Instant UpRight’s specialist access products for sectors such as aviation, boiler access and custom designs. The company’s new website will be www.instantupright.com.