W.E.ROCK and Off-Road Brands Make-up First Wave

Rhino Outdoor International, Inc. (OTCBB: RHOIE), which operates outdoor activity based businesses announced today that the company is moving forward on its strategic plan to add additional brands through acquisition, JV’s and mergers to the ROI Family of Companies The initial focus is on the growing off-road vehicles category, with emphasis on manufacturers of sand rails and buggies. Earlier this week the company announced a share exchange agreement with W.E.ROCK (the World Extreme Rock Crawling Championship Series) which is expected to complete on, or about, September 1st.

“We are pleased that the definitive transaction with W.E.ROCK is expected to be complete by September,” stated Howard Pearl, CEO and President of ROI. “This business relationship will allow us to showcase our expanding line of Rhino Off-Road RTVs as we build on the successful, event promotion foundation that W.E.ROCK has established. Additionally, we have been negotiating with other strategic targets that we anticipate being able to announce in the near future.”

“As with the W.E.ROCK agreement, future targets will build on our Off-Road and outdoor activity brand. The companies that we are working with are all existing manufacturers, each with their own position in their specific space. These brands would augment our product offerings and expand the line-up needed to reach the growing off-road enthusiast market, ranging from entry level vehicles to the absurdly extreme.

Our vision is very simple: To build an outdoor lifestyle company through acquisition and development of products that meets the demands of the active, outdoor oriented consumer.

“We would like the Off-Road business community to know that we are very serious about acquiring, operating, funding and developing great brands,” continued Mr. Pearl, “We are searching for companies that are producing viable products or services and have a management team in place that will continue to work with us to build their companies.” Interested parties should contact ROI through investor Relations at Redwood Consultants. The engagement process will include; 1. A qualifying discussion with ROI management ; 2. Execution of a MNDA and Confidentiality Agreement; and 3. A mutual due diligence process which includes a site visit to ROI Headquarters in Henderson, NV, and ROI Management tour of facilities at the company interested in a merger or sale.

About Rhino Outdoor International

Rhino Outdoor International is a development company that operates outdoor activity based businesses. Success of the company is tied to the continued up-growth of outdoor activities worldwide – and the resulting demand for products and services by people of all ages. Whether in the mountains, deserts, waterways, roads or skies consumers have adopted outdoor lifestyle activities – and are purchasing the equipment and services that sustain them - at an ever-increasing rate. It is the vision of the company to build an organization of manufacturers with a common appeal to this growing market.