IRVINE, Calif., (July 2, 2007) — Toyota Material Handling, U.S.A., Inc. (TMHU) today announced the launch of the Toyota Fleet Solution program, its lift truck fleet management program. Designed to anticipate and meet customers’ lift truck needs, the Toyota Fleet Solution provides an enterprise-wide view of lift truck procurement, use and service.

“We want to provide our customers with the best possible fleet management program so that they can better run their businesses,” said Shankar Basu, president and CEO of TMHU. “The Toyota Fleet Solution program helps them accomplish that in a way that underscores the Toyota Way, with an emphasis on quality and a focus on the customer.”

The Toyota Fleet Solution is a data-driven, comprehensive approach to fleet management designed to create long-term partnerships, not just short-term gains—and to deliver better bottom-line business performance for Toyota’s customers. With its robust, SAP-driven Toyota Fleet Metrics system, the Toyota Fleet Solution goes beyond simply data reporting to actually analyzing customer’s fleet and making personalized recommendations to deliver a lean fleet, year after year.

“With the Toyota Fleet Solution, we are bringing the Toyota Way of doing business to an area of growing importance to customers – namely fleet management,” said Basu, “Business owners want and need to focus on their core business. With the Toyota Fleet Solution customers receive financing options, usage optimization and maintenance reports and more. These are factors that contribute heavily to an organization’s bottom line to help them grow their businesses.”

The Toyota Fleet Solution centers around five major components – fleet analysis, consolidated billing, fleet metrics system, a 24/7 toll-free call center and Toyota TotalFleet, a customizable program. Each is available individually or as part of the company’s flagship product, TotalFleet. The proprietary TotalFleet offers a new model of cutting-edge fleet management with an extensive menu of offerings plus customizable components including finance, maintenance and rental support.

By conducting fleet inventory, application, operation, and maintenance expense surveys with a customer, Toyota dealers can make fleet optimization recommendations, allowing customers to see where they can gain efficiencies and leverage existing ones. Some of these recommendations may include suggestions as to financing options, maintenance schedules, short-term rental choices and disposal of obsolete or underperforming lift trucks.

Utilizing its Toyota Fleet Metrics tracking and reporting functions, the Toyota Fleet Solution program provides its customers with the ability to track their fleet’s performance over time and establishing performance benchmarks. Unlike other lift truck fleet programs, the Toyota Fleet Solution provides customers with customer support 24 hours a day, seven days a week.