End-show Report of CeMAT ASIA 2006

Brief Introduction
　　CeMAT ASIA is now famed as the largest event of its kind in China, and establishes itself as the major and professional platform in the Asia region. It has made the great achievement on its brilliant basis. CeMAT ASIA 2006 attracted 352 companies from 19 countries. Exhibitors have demonstrated the advanced products and technology on the 20，100 square meters show area.,with an increased number of 78 companies and about 3，460 square meters show area.
The participants came from around 19 countries and regions :Australia、Belgium、Denmark、Germany、France、Finland、Korea、Canada、Malaysia、USA、Japan、Sweden、Spain、Singapore、Italy、Britain、China 、Taiwan and Hong kong (SAR), including the Germany、Spain and Korea pavilion. The show area of the overseas exhibitors and the foreign companies in mainland China has covered more than 60% of the total space. The top logistics manufactures from home and abroad brought the newly products and technologies to the show:
Mechanical Handling: Linde, Toyota, Jungheinrich, Komatsu, MITSUBISHI, Vita-Wheel, OM, Kalmar, Hyundai, Heli, Hangzhou Chache, Shangli, Danaher, PYROBAN, Cascade, KAUP, Gs Top Tiger , Solid, Ruyi, Noblelift, Dingli, E-P, Hu-lift etc.
Cranes and Accessories:  Kone, ABUS, DEMAG, Kito, Bando, Gorbel, HBC, ale, GH, Cattron-Theimeg, Cavotec, NBB, AUTEC etc.
Warehouse equipment: Dematic, Haenel, KNAPP, Kardex, Hoermann, Kingsley, SAC, Jingxing, Demon, Gang Yu, OTL, Inform, Lika, Everwell, Mettler-Toledo, JINZHONG etc.

Strong Partners
CeMAT ASIA is jointly organized by China Federation of Logistics(CFLP)、Chinese Mechanical Engineering Society(CMES)、Deutsche Messe AG and Hannover Fairs Shanghai Ltd, strongly supported by Shanghai Municipal government 、Ministry of  Science and Technology of PRC、Ministry of Railways of PRC-Transportation Bureau、The State Bureau of Supplies Reserve、China Packaging Technology Association、China National  Food Industry Association、China Materials Storage and Transportation Association 、China Communications and Transportation  Association、Shanghai Logistics Association 、Asia-Pacific Logistics Federation(APLF)、Materials Handling and Logistic Technology Association VDMA(German Engineering Federation) 、Association of China National Water Resources & Electric Power Materials and Equipment 、China National Water Resources & Electric Power Materials and Equipment Co., Ltd and etc.

Show Highlights
The excellent attendance of market leaders constitutes the core competence of CeMAT ASIA, including the top-ten forklift manufacturers like LINDE, TOYOTA, Jungheinrich, KOMATSU,MITSUBISHI, BT and STILL, OM, Hyundai; the top-four crane manufacturers ABUS, DEMAG, KONE, KITO; the three leading warehouse equipments producers Kardex, Haenel, Shanghai Jingxing.

Linde displayed the lastest E16C electric forklifts. Toyota presented its new 8 SERIES forklifts powered by internal combustion engines. OM brought the latest environment-friendly LPG forklift trucks. Dematic showcased its automatic warehousing systems, production & distribution solutions. Chinese brands like Anhui HeLi, Hangzhou Forklift, Shanghai Shangli, Ruyi, Noblelift, HU-LIFT, Zhenjiang OTL, Nanjing INFORM, have made high-profile appearance alongside their international counterparts. It is also gratifying to notice that Korea International Trade Association and RYUKEN have firstly organized pavilions to join in.

CeMAT ASIA is highlighted with more than 20 forums and lectures, such as the China Logistics Focus and the China RFID Forum,Hydraulic Transmission Technology's Application in Construction Machinery and Farm Machinery, Expecting the Future-Advanced Technology in Electromechanical & New Mechanical Transmission Seminar etc.

Professional Visitors
CeMAT ASIA 2006 has attracted 38，408 professional visitors under the background of 2 specialized trade fairs taking place simultaneously. We have organized the pavilions(Germany、 Japan、Thailand、Korea、Vietnam、China Taiwan、USA etc.) to visit the show and built the business consulting platform with the domestic enterprises. 88.6% of the visitors are the decision makers of investment 、technology、cooperation and consulting field in Chinese industry. The field involved:
Commerce                Food & Industry          Household Appliance Manufacture
Electronics industry        Logistics & Transportation  Tobacco Manufacture
Spaceflight aviation industry Communications and transportation
   Automobile Manufacture   Medicine and medical treatment

The advanced and latest products have been showed to visitors at this fair, and the visitors found the solutions for their businesses by communicating with the important business partners from all over the world face to face.

Media Promotion
a. TV : CCTV、STV、CBN、Phoenix TV have made the follow-up reports.
b. Radio: Radio Shanghai 、East Radio
c. Newspaper & Magazine: Jiefang Daily、China Daily、Shanghai Morning Post、China Industry News、Oriental Morning Post、MEPM、China Package、China Business Weekly、Economic Daily、Shanghai Science、Shanghai Time、China Metallurgy、Sichuan Economic Daily、Xinhua Daily、Zhejiang Daily、China Trade、International Business Daily –Logistics Weekly、China Communication、China Medicine、China Power、East China Power、Suzhou Daily、China Space、China Aviation、Wenzhou Dushi、Ningbo Daily、Chongqing Daily、Changchun Daily、Shenyang Daily、Changjiang Daily (Wuhan Area)、Kunshan Daily、China Chemistry、Dazhong Daily（Shandong Area）、Ha’erbin Daily、Guangzhou Daily(Zhusanjiao Area)、China Business、Modern Post etc.

The Comment for CeMAT ASIA
Most exhibitors have achieved valuable business talks, and many contracts have been signed. They showed great appreciation for the successful organization of the fairs.

Mr Quek Ching Pong Chief Executive Officer of Linde (China) Forklift Truck Corp., Ltd,“The first impression I got for the CeMAT ASIA is its huge attendance. I have noticed our booth ever since I stepped into the hall. The show atmosphere is good as well, generally I am quite satisfied with the show quality. Most visitors are from our industry, which is good for us. Linde and Hannover Fairs have been kindly cooperated for years, simply because we know Hannover Fairs is able to deliver the best show of its kind. As the leading company in the lift track industry, we will definitely come back next year. CeMAT ASIA provides us with an ideal platform to display our products, service networks and our philosophy. It is indeed fantastic!”

Mr. Christian Stockfleth, Head of Marcom Europe and Asia, DANAHER MOTION, also spoke highly of CeMAT ASIA, “CeMAT ASIA is a very professional show and I hope we can reap the same success as last year. So far, we are quite satisfied with the visitor numbers. We have generated many leads, contacts and discussions with customers and potential customers. We make good use of extra workshops. We will come back for sure. As we all know, CeMAT ASIA is a very important show. We are very much looking forward to coming back next year.”

Mr Jian Chen Marketing Director of JUNGHEINRICH Lift Truck (Shanghai) Co., Ltd. :
The atmosphere here is very cheerful and people are packed everywhere. Particularly, visitors ask us very professional questions and effective quotations. All of these reflect how Hannover Fairs organize their shows in Hannover, Germany. Next year, we will for sure come back again, with a better image and a bigger booth presenting to all the visitors.

Hannover Fairs Shanghai Ltd., - Shanghai
                                                                                  2006.12

Exhibition Profile
 
　　CeMAT ASIA is now famed as the largest event of its kind in China, and established itself as the major and professional platform in the Asia region. It has obtained the great achievement on its brilliant basis. CeMAT ASIA 2006 attracted 352 companies from 19 countries. They have demonstrated the advanced products and technology on the 20,100 square meters show area. It has seen an increased number of 78 companies and about 3460 square meters show area.
　　The exhibitors participating in this fair came from around 19 countries :Australia、Belgium、Denmark、Germany、France、Finland、Korea、Canada、Malaysia、USA、Japan、Sweden、Spain、Singapore、Italy、Britain、China 、Taiwan and Hongkong (SAR), including the Germany、Spain and Korea pavilion. The show area of the overseas exhibitors and the foreign companies in mainland China has covered more than 60% of the total space.
　　Here you’ll find interesting facts of CeMAT ASIA as well as information like exhibit categories and media partners.
　　A picture gallery with photos from the showgrounds 2006 is also available here.