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Bayer MaterialScience at China Coat 2007

2007-11-23 00:00 Kind:转载 Author:Bayer Source:Bayer
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Bayer MaterialScience at China Coat 2007 Bayer’s waterborne coatings paves way for eco-friendly solutions in C...

 

Bayer MaterialScience at China Coat 2007

Bayer’s waterborne coatings paves way for eco-friendly solutions in China

        Wide range of eco-friendly waterborne coatings applications

        “Always Pioneering” theme reflected in business strategy and customer focus

 

 

Shanghai, Nov 22, 2007 – Waterborne coatings materials are set to be the material of choice for environment-conscious consumers and businesses, and Bayer MaterialScience is well-positioned to support the demand for such materials in China and in Asia Pacific.

 

At the ChinaCoat 2007 exhibition in Shanghai, taking place from November 21 – 23, Bayer MaterialScience’s Coatings, Adhesives and Sealants (CAS) business unit showcased recent innovations in coatings technologies and applications, drawing significant interest from the industry. A special highlight of the company's exhibition area illustrated the advantages of waterborne coatings technology, while the main attraction was a sporty Audi TT car that illustrated the use of Bayer’s waterborne coatings materials on the body of the car.

 

Dr. Joachim Wolff, global head of the CAS business unit noted the sharp increase in awareness and demand for environment-responsible products and services in China in recent years. “Waterborne polyurethane coating materials are our answer for a more environment-responsible alternative to conventional coatings materials,” Wolff said, explaining that waterborne coatings materials rely primarily on water as a solvent to disperse the coatings resin. This significantly reduces the release of volatile organic chemicals (VOC) into the atmosphere. VOCs are known to contribute to the formation of greenhouse gases, which lead to global warming. 

 

“In line with the Bayer Group’s global commitment to “Science for a Better Life”, we are determined to offer products and solutions that enable us to achieve a more sustainable future,” Wolff said. Due to its excellent properties, Bayer’s waterborne coatings can be applied in a wide range of industries including the furniture, electrical and electronic, and automotive sectors.

 

China expected to see strong rise in demand for waterborne coating materials

 

Daniel Meyer, head of the Coatings business unit for the Asia Pacific region, said that while the global demand for waterborne coatings was growing at 5% per year, the company is optimistic that the waterborne coatings market in China will demonstrate even stronger growth.

 

“We see a huge increase in awareness towards environment-friendly systems in the Chinese paint industry,” Meyer said. “There is absolutely no doubt that the Chinese industry is prepared to use the latest available technologies to reduce VOC emissions. Key drivers are, for examples, home owners who now prefer waterborne paints for their homes, to avoid the smell that organic solvents leave behind. Also, businesses – such as those in the automotive sector - that have workers with high exposure to paints or adhesives, are increasingly switching to environment-friendly waterborne technologies in the interest of worker health and safety.”

 

Meyer further noted that such technologies, under the legislative and regulatory pressure of the last decades in Europe, USA and Japan are developed already and as such available “from the rack” to the Chinese paint and coatings industry.  “We have already jumped the innovation hurdle; this will decouple the growth potential for Waterborne, Radcure and High Solid systems and we expect this to further boost the growth of waterborne systems!” Meyer said.

 

Meyer also noted global trends in markets such as those in Europe, the US and Japan, where government regulations on VOC emissions were increasingly strict. In line with the Chinese government’s growing emphasis on the environment, the coatings industry in China is therefore expected to come under increasing pressure to switch to more eco-friendly materials, he added.

 

Another factor behind the attractiveness of waterborne coatings materials is its ability to match, or even outperform, conventional coatings materials, Meyer said. “Waterborne polyurethane coatings materials have been proven to have, for example, more long-lasting adhesion, shorter touch-dry times and to be more easy to maintain. It is also non-flammable, which is an important factor for applications in certain industries or in residences,” he explained. 

 

Building up capacity in Shanghai

 

To meet the anticipated rise in demand  for waterborne coatings in China and the region, the CAS Business Unit is currently ramping up its production capabilities at the Bayer Integrated Site Shanghai. “We are building now a new production facility for environment friendly waterborne polyurethane dispersions for coatings and adhesives. The new facility will have an annual capacity of 20,000 tons and is on-track to come onstream in the second quarter of 2008,” said Meyer.

 

Earlier this year, the CAS Business Unit recently expanded its existing capacity for aromatic polyisocyanate Desmodur® L from 11,500 tonne/year to 20,500 tonne/year in Shanghai. It is also currently doubling its capacity for Desmodur® IL to 5,500 tonne/year, and increasing its capacity for Desmodur® N. These expansions enable Bayer MaterialScience to offer reliable and long-term supply to its customers in the region and to keep pace with market growth.

 

“Always Pioneering” – strategy for growth

 

The expansion of production capacity at the Bayer Integrated Site Shanghai reflects just one aspect of the business unit’s global commitment to be ‘Always Pioneering’, Wolff remarked.

 

“We have already a strong reputation in the market for developing innovative technologies for the coatings, adhesives and sealants markets, such as soft-touch and self-healing coatings, or even raw materials for cosmetic applications,” he said. He revealed that the CAS business unit has newly established its Innovation and Business Creation unit to spearhead research into innovative raw materials, products and processes. Current areas of research include: coatings for medical applications, printing, paper and printing inks as well as holographic data media and nano-hybrid coatings.

 

Wolff added that this commitment to be ‘Always Pioneering’ was also reflected in the business unit’s goal to continually raise its standards of customer orientation in China. “In addition to being the first global player to supply key raw materials such as HDI and polyurethane dispersions here in China, we have also invested significantly at our Polymer Research & Development Center (PRDC) in Shanghai. Today, our PRDC has production, application and testing facilities for coating formulations, and our team of technical experts are well-positioned to help them develop solutions to meet our customers’ requirements,” Wolff said. These technical experts work closely with other Bayer experts located at the company’s headquarters in Leverkusen, Germany, as well as those in Pittsburg, Guangzhou, and Japan.

 

In China, Bayer MaterialScience is also committed to driving the development of local coating industry. In-cooperation with the China Europe International Business School (CEIBS), Bayer organized two-day educational seminar for selected customers. Industry experts, academics and Bayer’s global experts were invited to discuss with local customers about the latest trends in the global coating industry, as well as how to improve their business operations. “As a reflection of our commitment to the China market, we want to share our know-how and experience with our local customers to create a win-win solution. We understand that only with the development of local industry can our business have long-term success in China,” said Wolff said. Other lectures were also given at reputed local academic institutions Tsinghua University and Peking University on innovative marketing and environment protection in parallel with the ChinaCoat exhibition.

 

Adding color to the Water Cube

 

The business unit’s commitment to be ‘Always Pioneering’ is further illustrated in its sponsorship of polyurethane-based floor coatings at the National Aquatics Center in Beijing, or Water Cube, one of the most iconic architectural structures built for the Beijing Olympics next year.

 

In line with the government’s commitment to a “Green Olympics”, Bayer will provide solvent-free waterborne polyurethanes based environment-friendly coating systems. Bayer’s materials will also be applied to a total floor space spanning 670 m2, including a creative floor space at the Bubble Bar of the building. According to the agreement, in addition to the raw material, Bayer will also be responsible for design and on-site supervision of the project.

 

Chinese version of the CAS website

 

To further its goal of being customer-focused, Bayer MaterialScience recently launched the Chinese language version of its CAS website – www.bayercas.cn. This website features comprehensive information on the wide range of coatings and applications across different industries. In addition, the website also showcases Bayer MaterialScience’s capabilities in production, technical development, as well as its sales and marketing network in the region.

 

“With this website, we hope to offer more information even more effectively to our customers in China, in their language,” said Wolff. “This is yet another way we are being committed to be ‘Always Pioneering!”

 

About Bayer MaterialScience:

With 2006 sales of EUR 10.2 billion (continuing operations), Bayer MaterialScience is among the world’s largest polymer companies. Business activities are focused on the manufacture of high-tech polymer materials and the development of innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction and sports and leisure industries. Bayer MaterialScience has 30 production sites around the globe and employed approximately 14,900 people at the end of 2006. Bayer MaterialScience is a Bayer Group company.

 

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